About

Primary is a full-service integrated marketing agency that believes powerful ideas transform anything. We deliver Strategy, Design, 3D Visualization, Web Development, Creative, Media/Social and Analytics. We work with clients to change perceptions, to change beliefs, and to change possibilities.

Primary was founded in 1982 in Marblehead, Massachusetts before moving our headquarters to the banks of the Merrimack River in Haverhill, Massachusetts in the 90s. Today, we operate in a 150-year-old former shoe factory converted into a modern, open-concept idea factory that builds brands and churns out strategic and creative excellence.

Our Team

  • John Schroeder ~ President/CEO
  • Keith Caruso ~ VP, Creative Director
  • Amy Allen ~ VP, Account Management And Operations
  • Tammy Casserly ~ VP of Growth
  • Tom Broderick ~ Integrated Media Director
  • Brian O’Neil ~ Project Manager
  • Christine Hardiman ~ Visualization Manager
  • Camille Maren ~ Photography Manager
  • Carri Miani ~ Accounting/office Manager
  • Niko Matses ~ Ux Designer, Developer
  • Tetiana Likhanova ~ 3d Designer
  • Jakob Deroche ~ 3d Designer
  • David Vadala ~ Sr. Art Director
  • David Whittemore ~ Sr. Graphic Designer
  • Michael Hinde ~ Sr. Art Director
  • Rachel Carbone ~ Art Director
  • Peter Eckelkamp ~ Web Developer
  • Emily Sievert ~ Sr. Social Media Specialist
  • Amanda Giardino ~ Account Executive
  • Alissa Butt ~ Social Media Coordinator
  • Paul Chapman ~ Sr. Web Developer

Some of our best client relationships started with hard questions.

  • AvalonBay Communities
  • Bell Partners
  • CBRE
  • Greystar
  • HarborGroup Management
  • Legacy Partners
  • Paredim Communities
  • Related
  • Woodmont Properties
  • Greensboro Children's Museum
  • Bluewater Farms
  • CharterSearch
  • RCN
  • Martha's Vineyard Dressing Co.
  • Merrimack Valley